The objective of this ad is to position Drizly’s alcohol delivery service as a convenient and thoughtful solution for gifting occasions. By showcasing the ease and versatility of sending alcohol as gifts, the ad aims to appeal to individuals looking for a quick and hassle-free gifting option. Through visually compelling photography and Drizly’s ‘offbeat’ messaging, the visuals encourage viewers to consider Drizly as a convenient way to celebrate both special and everyday occasions.